It's a catalog also a magazine. This catalog is not only introducing products, but also include useful articles and contents. The cover pattern is extended by the barcode, each English letter represents a number, and each number has its representative line symbols. The composition of the cover is created from the text of brand spirit. 
In the arrangement of the inside pages, use blue and red on full pages on product list pages. So that the customers will focus on the pages and easy to find the product they want to see. Also, consider the number of pages, use backless hardcover threading on the side. It can show the blue and red lines. The customers get this catalog can not only understand the products, but also more deep understanding the brand from these small details.
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